In recent years Bud Light, and their advertising agency DDB, have created some of the most unique ads on television and radio. They have had many campaigns, such as the “real men of genius campaign”, that saluted unknown inventors of ridiculous items, such as the foot long hotdog. Bud light has always tried to place humour in their ads in order to grab the consumer’s attention. Bud Light does sometimes break the rules of advertising etiquette, set by the different councils in North America, such as the Canadian Broadcasting Standards Council. These councils don’t share that same sense of humor as Bud Light. An example of one of these “risqué” commercials, that was created by DDB but never aired, was a 2006 Super bowl ad. The advertisement presents two dog owners and their dogs. One owner and his dog are portrayed as very pretentious, the other owner and his dog are meant to resemble the average guy. When the pretentious dog owner starts to show off his dog’s abilities, he is attacked by the other dog.
Though the ad is very comical it never aired due to North American standard councils deeming it too risky. This commercial is one in a number of banned commercials that have been created for Bud Light. Despite not always having all the ads air on television, Bud Light advertisers continue to “push the envelope” in order to capture the consumers attention. All is not lost; with the introduction of YouTube, Bud Light has found a new medium in which they are able to “push the envelope” without being concerned about standards councils. The aforementioned commercial has been watched over 100, 000 times on YouTube. This ensures that DDB can continue to make us laugh, whether their ads make it on television or not.
